Access and beyond: Motivations for internet use

Do you remember why you went online for the first time in your life? This is my favourite question that you may not have yet thought about – but it reflects the starting point in becoming a netizen.

This is the second in the series of columns on Access and Beyond that chronicles the research conducted by Research ICT Africa in Kenya, Rwanda, South Africa and Nigeria. In this column I focus on motivations for internet use. By understanding why people go online, we can better shape interventions for a connected society.

In the research we explored motivations for internet access and use from the perspective of people – why they went online and what content they sought.

Read the full article in

Image: Field picture taken from 2011 survey: Source Research ICT Africa.


APC-wide activities: 
« Go back