Limits on freedom of expression are an important factor in Macedonia’s backsliding from democracy. In order to enable the citizens of Macedonia to counter media manipulation and demand higher quality reporting, Metamorphosis runs the Media Fact-Checking Service. This USAID-supported project started in 2012, and the work with the public took off in 2013. It connects human rights experts and journalists through a unique platform that provides public education via analyses of media production and peer reviews of individual articles, which are examined according to a set methodology based on journalistic standards. As the internet is the last frontier of media freedom, part of the project’s success comes through the active promotion of cooperation with journalists, including those under duress, and the remaining independent media, which are encouraged to republish Creative Commons-licensed contents.