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This research aims to examine the performance of Palestinian organisations in relation to their media activity and their usage of social and digital media in particular. In many cases, the high levels of social media consumption by Palestinian society has imposed such means of communication on these organisations and associations.
We recognised the need for conducting a survey that examines the extent to which social media has become part of the work methodology for these organisations. This report conveys the challenges these organisations face when managing their social media accounts and when building awareness through digital campaigns.
Additionally, the report outlines needs identified by the organisations themselves with regard to training and tools for online campaigning. This research has been conducted by 7amleh in order to understand how Palestinian organisations engage with media, particularly social media. This will enable it to adapt its services and training to more accurately meet the organisations’ needs.