Communicating research for influence is not easy. You might do everything right, and have all the pieces in place for a good communications strategy, but the timing of your research or campaign message might just be wrong – maybe you are years ahead of public thinking on an issue, or maybe someone else has offered a better approach. Often, there is more that stands in the way of good re- search being taken-up and popularised than what facilitates seamless communications. And, as has been implicit in most of what has been said here, research, like advocacy, is never really done. There is always more to investigate and more to refine.
We designed this manual based on our success stories and challenges in communicating research for influence. We translated our knowledge and expertise into tips that other organisations or campaigners may find useful.