Smelled like a revolutionary spirit around Popinci, central Bulgaria, when residents and activists raised barricades around their village. They believed that a planned gold mining project in the nearby hills would harm the environment and their health. They demanded it to be cancelled. The villagers’ impulsive action has put the project on hold for the last three years. But this, or any other community, might not have been as successful in attaining a concrete outcome, had it chosen to fight for access to high speed internet. And the reason is simple. Unlike the environment, internet is not widely perceived by authorities, legislators and policy makers as an essential common good.