Although the political significance of piracy as a form of rebellion in South Africa has mostly dropped away in the post-Apartheid era, “the sharply racialised patterns of inequality and access to media have not,” says a new book that looks at the prevalence of media piracy, how it is organised, and why people buy pirated goods or work in the black market. The book collects case studies from various countries including a chapter on South Africa by APC. The case study of Hanover Park, a township outside Cape Town, reveals that watching pirated films brings families together. And more importantly, allows people with limited means the opportunity to access information and culture they would otherwise not be able to afford, bridging the social gap between the different social classes and making them be a part of a global conversation.

Poverty and social inequity in South Africa have shaped the development of media culture and distribution in the country. Low incomes in a country where one-third of the population lives on less than one dollar a day, high prices for commercial DVDs and Cds and a widespread advertising culture have created a high demand for media goods which are not easily obtained legally for the great majority of South Africans. Making pirated disks, books and online digital formats the desirable alternative. A new study on media piracy Media Piracy in Emerging Economies examines why piracy has come to be so widespread world-wide, the reasons why it persists and looks at the future. APC is the contributor for the South African chapter.