Facebook is not just a way to get back in touch with old classmates from school or see what your “friends” are up to. Activists around the world are taking advantage of this new virtual space to expand their reach and establish more immediate and interactive contact with individuals and organisations from an ever wider range of backgrounds. ITeM, an APC member in Uruguay, talked with APCNoticias about how it is using this web-based tool, and shared some practical advice for others who are experimenting with social networks and other Web 2.0 tools.